Everything you seek
is already within you.

ALPHA
VISION

Shaping a world where
bold ideas & authentic stories
drive impactful brands.

Driven by curiosity, I explore the “why” behind human behavior.
Every challenge is approached with creativity, inspiration, and genuine care for people and their growth.

How do I rise?
How do I become the Wolf I was born to be?

I was a stubborn child — at least that’s what those closest to me always said.
“If I set my mind to something, I have to achieve it.”

But at the same time, I was stubbornly persistent in “waiting for the right moment to begin”, “waiting to feel ready”, watching the world around me, and contemplating my start.

And far too often, I allowed self-doubt in my own abilities to hold me back.

Steps forward, steps back, the hard times.

My path of development was not easy.

If I had to name all the challenges that caught me, tripped me, and at times even completely broke me along my life’s journey — I would need as many years as I have lived.
Sometimes it feels that each day is a challenge.

And yet, every one of those challenges carved out a new universe within me — a universe of knowledge, lessons, emotions, and memories.

For me, every fragment and every second of human life is a fascination in itself: the fact that we exist, that we are able to act and create — even if that creation is just a single thought.

There is no late start.
No missed day.
No lost path.

Only the wisdom
you choose to carry
in your heart.

It’s not what happens to you that defines you. It’s the Wolf you choose to feed every day.

My lessons were not easily earned.

The hardest thing is working on yourself. Especially today, especially as a woman, when you pass the age of 35 and suddenly realize that you have to “start everything all over again.”
Throughout that process, I faced many rises and falls, and many questions:
“Will it all be worth it? Can I really do this?”

My development journey was made of countless sleepless nights and many moments when I simply wasn’t around. The people closest to me had to understand my absence, my lateness, and the fact that I would miss many beautiful moments and memories.

Now I know the truth in the old wisdom:
“Sometimes you must leave in order to return.
Sometimes you must disappear in order to exist again.”

You will stumble.
Pause.
Rise again.

And still always
move forward.

My experience has shown me that no matter how painful it may be to sacrifice many things, learning carries an immense sense of fulfillment.
With many attempts come many outcomes. In the end, we are always wiser than we were yesterday.

Every moment in which I allowed myself to get lost in the universe of creation, self-building, and the quiet mystery of how — was priceless to me.
And from that, something powerful was always born — strength that opened the door to free creativity.

You will not walk at the same pace as others, and you’re not meant to.

And so, I began. “A leap of faith” is an understatement.
Every leap required strength. I had to rise and believe once again,
“I can do this.”

I began to do what I love.
I began to live my passion. To be who I truly am.
And I was able to do that — when I decided that “I can.”
When it was the right time for me. My time.

Of course, everything can be done faster and better.
Someone always can.
That’s why it is essential to learn that comparing ourselves to others is wasted work. The only person we should ever compare ourselves to is who we were yesterday.

We are the ones who carry both power and responsibility for our own development.

Everything you seek is already within you. Every vision, every spark of creation — you hold it.

One of my core beliefs is that our very imperfection is what makes us better human beings. Our falls, challenges, delays, mistakes, and missteps reveal what still needs to be improved, and they make us better and stronger every single day — if we are willing to look deeply into our soul, our psychology, emotions, and our energy.

We are the ones who hold all the answers — from how we can change what is within our reach, to how we can navigate what lies beyond our control.

My father was right when he told me that challenges are the source of my greatest strength — if I decide that I can overcome them.

And that is the truth.

In most situations, our “I can” depends on one thing — our decision to believe in ourselves.
Sometimes we have no choice but to push through, sometimes everything flows easily and we can do it all, and sometimes we are the ones who stand in our own way.

The heaviest burden falls on the one who decides they “cannot,” and in doing so builds heavy walls between themselves and the mission they deeply feel they were born for.

Since the beginning of time, all human beings have spent a lifetime seeking that feeling of purpose and self-realization.
What is most fascinating is how often we forget that this very purpose hides in the small things — the ones that uplift us every day — if we allow them to.
.

I believe that the regret for what we have lived through, even when we failed — must always be smaller than the regret for what we never dared to try.

My guidance through life’s challenges is personal and family integrity. It is the path of my ancestors, and of all who walked before me and beside me.

In the process of my development, I have followed my North Star — love, inspiration, curiosity, and positive energy toward everything I do and create.
Even when it was hard, even when the reality of life was anything but “pink.”
That was not a decision — it was an inner force and a feeling.

And no matter how hard it was to change, to learn, to rise — stillness always led to boredom, and that was never an option for me.
Staying true to myself and to my core values is not negotiable.

No matter how hard it was to break free from the frames and burdens imposed by modern life — my free creativity emerged from the lessons I learned and from the courage I found in family, friends, and the inspiring people who taught me how to overcome challenges.

In their footsteps, I see wisdom; in them, I find courage.
Integrity is the strength that allows me to persevere in creation.

Looking back at everything I have learned, everywhere I have been, the wonderful people I have met, and all the places life has taken me — I know, with absolute certainty: it was worth it.

Sometimes loss is only a beginning.
Sometimes the answer truly lies within us.
Believe it. You have it.

Jelena Vukov
Founder & Creative Director
Vukov Media

Believe it. You have it.